How to Confidently Create Great Content Every Time

Good writing doesn't happen by accident. It's a process.

Is it any good?

This is the question every writer wants to know the answer to.

Every week, I get hundreds of emails from writers and bloggers asking:

“Is it good enough?”

“Am I good enough?”

And the answer is always: I don’t know.

How could I?

Because “good” is subjective.

What’s “good” writing to you may not be good to me, and it most likely isn’t good to your readers.

We all have different definitions of what it means to be a good writer.

Which is why I recommend exchanging that word for “effective.”

Don’t try to be a good writer.

Strive to be an effective one who clearly communicates your message with your audience.

This is what my latest course Effective Writer will help you with.

What is Effective Writer?
Effective Writer is a simple framework to help you perfect every piece of writing you ever create.

This online course provides a step-by-step process to help you create your best content yet — for your blog, email newsletter, or website… even your book!

During this digital course you’ll be guided through the Effective Writer Framework.

This tool helps you score your writing so you can confidently publish great content every time — and determine when it’s time to wait versus when it’s time to ship your work.

When you sign up, you get immediate access to the video course plus our content scorecard so you can get started today. 

Not to mention some other snazzy bonuses. :)

Effective Writer will help you:
  •  Discover how to write with compelling language that moves your audience
  •  Learn quick editing tips that will strengthen everything you write
  •  Gain confidence in your writing ability so you can publish with pride
  •  Get more traffic, likes, and shares as a result of your content connecting with your intended audience.
Do you really need a course on writing content?
Let me know if this sounds familiar:

1. You come up with a great idea.
2. You just start writing and maybe get 500 or even 1000 words written. There’s no real structure. The words just “flow.”
3. You edit endlessly, for days if not weeks, worrying if you’re making the piece any better, or if it’s actually getting worse.
4. You finally get so sick of it you decide to hit “Publish” only to hear… crickets.
5. You wonder if it was really a good idea after all.
6. You repeat the process with the next idea, telling yourself “this time” will be different.

And of course, it never is.

This is how most writers approach creating content.

No intention. No plan. Just chasing the wind.

And as a result, they get frustrated and disappointed with the results.

Wouldn’t it be great if it didn’t have to be this way?

NEWSFLASH: It doesn’t!
Learn from a bestselling author who’s done it
Hi, I’m Jeff Goins bestselling author of five books including two national bestsellers. I also run a popular blog for writers,, that is read by millions of people from around the world each year.

People constantly ask me for help with their writing.

“Can you look at my manuscript and tell me if it’s any good?”

“Can you read this article real quick and give me feedback?”

I always want to help, but rarely have the time to give each piece the attention it deserves.

So I decided to step back and figure out what it takes to create really great content.

Good writing is not an accident. It’s a process.

If you have a good process (and stick to it), you can trust the results will come. You can follow a framework and know that good stuff is going to come out.

And believe me: every great writer has a framework.

So what’s yours? Oh, you don’t have one? 

That’s okay. Neither did I for the longest time. Once I sat down to create a writing framework, everything became easier.

Become an effective writer today
Effective Writer is a process for consistently creating great content every time you sit down to write. 

No more guessing. No more figuring it out. You get the framework and can just get to work.

Sound good?


Here’s how to get started:
  •  Click “Join Now” on the package below that works best for you.
  •  Enter your credit or debit card information (or you can check out using PayPal if you’d prefer).
  •  Get immediate access to the HD video lessons, workbook, and digital bonuses.
  •  Never have to worry about what to write (and if it’s any good) ever again.
When you sign up for the Effective Writer course, you get 10+ HD training videos to improve your writing skills with:
  • Discover how to write with compelling language that moves an audience
  • Learn some quick editing tips that will strengthen everything you write
  • Gain confidence in your writing ability so you can publish with pride
  • Get the Great Writing Scorecard to guarantee the quality of your writing
  • This basic package includes the essentials to learning how to write effectively.
You take no risk
If you want to become a better writer…

If you want to more confidently know when to publish your work.

If you never have to worry if something you write is “good enough” again, then…

It’s time to join Effective Writer.

In this course, you’ll learn:
  •  How to develop a system for writing your blog, email newsletters, and website copy
  •  What it takes to consistently create great content every time you sit down to write
  •  How to use a content scorecard to grade your content
  •  Why editing is not as hard as you think (and some simple tips to make your writing much stronger)
  •  And more!
And if you sign up today, we are offering a 60-day money back guarantee, meaning you can go through the whole thing and if you aren’t satisfied, you can get a full refund. 

You take no risk whatsoever.

The goal here is for you to create better content. To be a better writer. And if this system doesn’t help you do that, then you get your money back. 
Join Now and Get These Bonuses
In addition to all the course content, you’ll also get:
  •  A free copy of my best selling ebook You Are a Writer in every digital file format
  •  A free copy of Viral 101, which teaches how to write posts that are more likely to go viral.
  •  A free copy of Guest Posting 101, which shows how to get guest posting spots and use them wisely.
What People Are Saying
"Jeff’s e-course is Ideation Central. Invaluable and practical lessons. Do. It."
—Andrew Z.
"I’ve been blogging for four years, and this made me rethink everything I thought I knew about the subject. This course is good for beginners, but it’s great for people who know what they’re doing, as well. It will take you to the next level."
—Joel B.
"This course takes you by the nervous hand and leads you through all the racket about platform and format and numbers, to a place where you remember why you wanted to write a blog in the first place. And when you leave, you feel better equipped to do so than you’d ever dreamed you might be."
—Sheila L.
How to Get Started
If you're ready to start a blog the right way (or rebuild the one you have), here's how you can join Intentional Blog:
  • Click the link below to get started.
  •  Purchase the course package that best fits your needs.
  •  Watch your inbox for the confirmation email and login details.
  •  Access the course material and start going through the video lessons.
Frequently Asked Questions

How long is the course?

This is a go-at-your-own-pace course. We recommend trying to complete the course in a month.

Where and when do classes meet?

There are no live classes. It’s all pre-recorded content.

Who will be on the live coaching calls?

The live calls are an exclusive bonus just for first-time students.

How long will I have access to the course?

You get unlimited support and lifetime access to the site. Any updates to the course during the year are available at no extra cost. Please review our Terms and Conditions here.